Our wish is to contribute to the health and happiness of companion animals by providing their parents with food complements of the highest quality, with the best nutritional properties, made according to traditional recipes with natural ingredients and without additives or allergens.
Furthermore, our filosofy leads us to look for the benefit of all sentient beings, and therefore we seek that our activity is always governed by the equation WIN-WIN, in which everyone who has contact with our project, either directly or indirectly, may benefit.
Churpi's parent company, MB Enterprises, was born in 2015 with the aspiration to become the brand synonymous with Super Premium Excellence in the sector of healthy and nutritious chewable treats for dogs in Europe.
This objective, at all levels, is specified in:
OUR SEVEN-POINT COMMITMENT WITH EXCELLENCE:
Excellence in the product, taking care of the quality of the raw material and the purity of its elaboration according to the traditional method, always under a strict control with high technologies in quality control;
Excellence in presentation, paying attention to the details as much as we take care of the product;
Excellence in respect for the environment , with the maximum use of recyclable materials, such as packaging in jute bags and traditional Lokta paper tubes, handmade in Nepal. Whenever non-biodegradable materials have to be used (such as vacuum packaging plastics, necessary for long-term product preservation), compensatory actions are undertaken to balance out the environmental impact;
Excellence in management, so that all efforts and resources are effective in achieving these goals;
Excellence in the treatment of animals , keeping in mind the health and happiness of our pets, as well as those of the Himalayan yaks that make our products possible with their milk;
Excellence in customer service , always attentive to your concerns and needs, and, in general,
Excellence in ethics and in the treatment of people , seeking that for all those who come into contact with our project the result is mutual benefit, not at odds with the highest levels of competitiveness.
These goals are closely linked to MB Enterprises' vocation of social responsibility, which begins with the creation of jobs and opportunities in rural areas of India and Nepal, already economically depressed and severely affected by the earthquakes of 2015, and will continue with the development of social and educational projects not limited to this geographical area.
Churpi Himalayan Canine Treat was born from the aspiration of, by making this magnificient product available to dog parents, generating the necessary resources to contribute to improve the living conditions of the people in the Himalayan regions where Churpi is produced.
When this is combined with our passion for animals and the environment, the result is the creation of Churpi NGO, which will receive a Minimum of 15% of our profits, to be used in social and animal welfare actions, and in the fight against climate change not only in the Himalayas, but also in other regions.
Our very first projects will be the creation of an Orphanage and a Hospital of Traditional Tibetan Medicine to serve the population of Kathmandu, Nepal, where the aftermath of the earthquakes of 2015 is still the cause of great suffering.
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