Although it may seem like dogs only need to run, play, or go for walks, the truth is that their mental health also needs attention. Many pet parents are surprised when their dog seems restless even after a long walk. This could be a sign of cognitive boredom—the dog’s mind isn’t getting enough stimulation.

Mental stimulation isn’t a luxury; it’s a need. And if it’s not met, problems can arise: destructive behavior at home, anxiety, excessive barking, or apathy. Just like humans, dogs need daily challenges to stay balanced. That’s where a new category of products comes in: smart snacks.

A clear example is Churpi, which works not only as a snack but also as an activity. Unlike soft treats that disappear in seconds, Churpi requires effort and patience to gradually wear it down. This turns snack time into a kind of problem-solving game, keeping your dog entertained and mentally engaged for long periods.

The key is to offer activities that don’t resolve instantly, but instead challenge their minds and provide satisfaction. And if you can do that with a natural, healthy, and functional product like Churpi, you’ll be caring for their emotional, physical, and dental health—all at once. Because a mentally stimulated dog is a happier, calmer, and more connected dog.